Strategic Branding

Who is this service for?

For companies, brands, and entrepreneurs who:

• Are launching, repositioning, or expanding

• Feel a lack of coherence between what they are and what they communicate

• Want to align strategy, narrative, and image in a professional way

• Wish to build a trustworthy, authoritative brand in their market

What does the Strategic Branding service include?

The process integrates three complementary dimensions:

• Brand Strategy: Definition of purpose, values, positioning, and narrative. Creation of the strategic foundation and storytelling that guide all decisions.

• Perception and Communication Direction: Definition of tone of voice, verbal identity, discourse, and sensory coherence (language, image, and behavior).

• Graphic Design and Identity: Visual translation of strategy: logo, color palette, typography, iconography, templates, and communication materials (business cards, presentations, social media, packaging, etc.). All creative direction is managed internally, ensuring total consistency between method and result.

What are the steps of the process?

• Diagnosis and Immersion (1–2 weeks): Strategic session, perception survey, and competitor analysis.

• Strategy and Identity (2–3 weeks): Definition of brand pillars, DNA, purpose, values, and narrative.

• Design and Visual Implementation (3–4 weeks): Creation and presentation of the visual identity aligned with strategy.

• Delivery and Support (1 week): Delivery of Brand Book and guidelines; final session for application and consistency.

(Average duration: 6 to 8 weeks, depending on scope.)

Que entregáveis recebo?

• Brand Strategy Book (strategic document):

  • Purpose, DNA, positioning, and narrative

  • Tone of voice and storytelling

• Complete Visual Identity:

  • Logo and variations

  • Color palette and typography

  • Graphic guidelines and templates

• Final Brand Book (digital + PDF):

  • Strategy + Visual Identity + Applications

  • Ready for implementation or digital expansion

What is the investment?

The value depends on the size and complexity of the project.

Who executes the design?

The visual part is developed by Leal Branding’s internal creative team, aligned with the Brand Strategy Book. This guarantees that each graphic choice reflects the strategy and DNA defined—it is not decorative design, but strategic.

Ready to align presence, identity, and communication with your vision?

Contact us

For a request, question, or if you wish to work with us, use the form below to contact our team.