Personal Image

This is the process of aligning who you are with how you are perceived. We work on your image as a strategic language that communicates identity, values, and presence—without imposing standards.

Who is this service for?
For professionals who wish to:
  • Improve their visual presence and self-confidence;

  • Align their image with their current personal or professional stage;

  • Build a style coherent with their purpose and lifestyle;

  • Invest in an image that communicates credibility, elegance, and authenticity.

What does the Strategic Branding service include?

The process is fully personalized but generally includes:

  • Image and Perception Diagnostics
    Analysis of current image, lifestyle, objectives, and outside perception. Includes a personalized form and an individual analysis session.

  • Color Study (Colorimetry)
    Identification of colors that enhance your skin tone and presence—using the Leal Branding methodology (harmony, contrast, and chromatic signature).

  • Style and Body Type Analysis
    Discovery of your personal style, proportions, and visual lines that enhance your silhouette and communicate who you are in a natural and confident way.

  • Strategic Wardrobe Building
    Planning your wardrobe according to your lifestyle, profession, and goals—practical, coherent, and versatile.

  • Visual Support and Shopping Guide (optional)
    Curatorship and personalized guidance for smart acquisitions, aligned with your strategic image plan.

purple white and orange light
purple white and orange light
orange and yellow sky during sunset
orange and yellow sky during sunset
Dark purple to red to orange gradient
Dark purple to red to orange gradient
What are the steps of the process?
  1. Diagnostics and Personal Analysis (1 week)
    Initial session and information gathering.

  2. Visual Identity & Style (2 weeks)
    Color study, body type, style, and visual signature.

  3. Strategy and Application (2–3 weeks)
    Visual guide, wardrobe plan, and practical recommendations.

  4. Delivery Session (1 week)
    Presentation of the Style & Visual Trust Book—a document with the complete image, style, and visual communication plan.

(Average duration: 4 to 6 weeks.)

What do you receive?
  • Style & Visual Trust Book (personalized digital document) with:

    • Diagnostic of image and perception

    • Personalized color palette

    • Style, shapes, and visual signature

    • Strategic wardrobe guide

    • Recommendations on posture, accessories, and coordination

    • Final implementation and Q&A session

What is the investment?
O valor depende da dimensão e complexidade do projeto.
Bright orange to dark red gradient
Bright orange to dark red gradient
a blurry image of a red, yellow and blue background
a blurry image of a red, yellow and blue background
Bright orange to dark red gradient
Bright orange to dark red gradient
Is it different from a styling service?
Yes.
While styling focuses only on aesthetics or trends, Leal Branding’s Personal Image focuses on strategic perception:
how your image communicates confidence, identity, and purpose. We work on the visual as a communication tool, not as a passing fad.

Ready to align presence, identity, and communication with your vision?

Contact us

For any request, question, or if you want to work with us, use the form below to contact our team.