Personal Branding

Who is this service for?

For professionals, leaders, entrepreneurs, and specialists who wish to:

• Gain visibility and authority in their sector

• Align identity, communication, and image with their goals

• Become recognized for their unique value proposition

• Turn their personal brand into a strategic career or business asset

What does the Strategic Branding service include?

The process combines strategy, perception, and executive image—always guided by the P.I.C.® Method.

• Personal and Professional Diagnosis
  Analysis of current perception, narrative, positioning, and objectives. Individual strategic session and in-depth profile form.

• Strategy and Personal Identity
  Definition of purpose, mission, values, and personal DNA. Creation of core message and positioning pillars.

• Communication and Digital Presence
  Definition of tone of voice, discourse, and coherence across LinkedIn, website, and social media. Structuring of visibility and digital reputation plan.

• Executive Image and Visual Trust®
  Alignment among presence, communication, and personal image. Definition of style, posture, and visual language consistent with positioning.

What are the steps of the process?

1. Diagnosis and Immersion (1 week)
   Individual strategic session (1h30) and perception analysis.

2. Strategy and Identity (2–3 weeks)
   Definition of DNA, purpose, and communication pillars.

3. Communication and Image (2–3 weeks)
   Practical application: narrative, executive image, and digital presence.

4. Delivery (1 week)
   Delivery of the Personal Brand Book—document with strategy, narrative, language, and visual recommendations.

(Average duration: 6 to 8 weeks.)

What do you receive?

• Personal Brand Book (central document) with:

  • Diagnosis of perception and identity

  • Positioning and value proposition

  • Personal narrative and storytelling

  • Tone of voice and communication pillars

  • Visual and behavioral guidelines (Visual Trust®)

  • Implementation and final alignment session

What is the investment?

The value depends on the project size and complexity.

Who executes the design?

Yes. After strategic definition, you may add:

• Visual personal brand design (logo, color palette, templates, digital card, personal website)

• Image direction (photoshoot tailored to defined positioning)

Leal Branding’s creative team ensures aesthetic translation that faithfully matches your strategy.

Ready to align presence, identity, and communication with your vision?

Contact us

Whether it’s a request, a question, or if you wish to work with us, use the form below to contact our team.